February 25, 2019

Citrix Product Names 2019

You can scroll down for some of the background information but let's jump right into it.

The Cheatsheet
Formerly Known As
App Layering, Unidesk Citrix App Layering
Provisioning Service, PVS Citrix Provisioning
NetScaler Citrix ADC
NetScaler AppFirewall Citrix Web App Firewall
NetScaler Gateway, Access Gateway,
Unified Gateway, CAG
Citrix Gateway
NetScaler Management and Analytics System Citrix Application Delivery Management
NetScaler SD-WAN Citrix SD-WAN
ShareFile Citrix Content Collaboration
StoreFront StoreFront
Receiver Citrix Workspace app
Workspace Environment Management, Norskale Citrix Workspace Environment Management
XenApp, Presentation Server, MetaFrame Citrix Virtual Apps
XenDesktop Citrix Virtual Apps and Desktops
XenMobile Citrix Endpoint Management
XenServer Citrix Hypervisor

Ten years ago @gabeknuth wrote "XenApp" is brilliant! about getting rid of the Presentation Server name.  Not everyone was happy because let's face it, change is hard, but it did unify a bunch of the major products.  Over time, everyone got used to and even grew to love the Xen moniker.  In the summer of 2018, Citrix set out on the most ambitious rebranding of products arguably since changing Presentation Server into XenApp.

[Citrix] + [what the solution does]

There is a different kind of naming unification going on now.  In my opinion, it is because products are unifying into integrated solutions.  The cheat sheet above should help you translate the old to the new but possibly more helpful is to know the formula.  The formula above is simple enough.  One of the best examples of this is XenMobile changing to Citrix Endpoint Management.  It is better because Endpoint Management manages not only traditional mobile smartphones like Apple iOS and Google Android but also MacOS, Chrome OS, Windows 10 and more.  For more information, see this product guide.

It will take time to get used to the new naming.  If you are talking to a Citrix employee or partner, feel free to use the old name--we'll know what you are talking about.  On the flipside, you may hear employees using the new names (and we are being encouraged to)--feel free to ask for clarification and we will be happy to translate.  2018 also brought new product edition names.  For more information on those changes, stay tuned for another blog post.

Brian @sagelikebrian

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